Website Design & Digital Marketing Tips

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Altho this is 10 years old, it still makes us laugh every time we see it!

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5 Minute Marketing Tip - Stop Wasting Money on Google Ads

Don't waste money on poorly configured Google Ads Campaigns!

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Kim's Total Beauty

We have recently finished a website for our mates at Kim's Total Beauty in the Moturoa Shopping Centre.

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It costs roughly five times as much to attract a new customer than to keep an existing one. You need to make the most of marketing and selling to your existing customers.

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5 minute marketing tip - Schedule Facebook Your Posts

You can create a post and use the Facebook scheduler to publish that post in the future. This enables you to create a bunch of posts in one go and slowly drip feed them to your followers. For more info check out this link: 

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City bans outdoor advertising

São Paulo made the bold move of banning outdoor advertising in 2007 by enacting its Clean City Law. There was a lot of public support for this move, while at the same time dismay from the advertising industry.

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Web Browser & Mobile stats for 2018

We quite often get asked who is winning the browser war and it's pretty easy to see below that Chrome, which is made by Google, is the clear leader. IE stands for "Internet Explorer" which we are hoping will soon disappear altogether. Historically IE was a very bad browser creating loads of work for website developers by not following the standards. It was also slow. Despite attempts by Microsoft to fix this, including rebranding it to "Edge" it stilling looking like the road to doom for IE. RIP.

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Robots now more athletic than most humans

For years we have all been carrying around some sort of computer that was way smarter than us in the form of a mobile phone. Your phone effectively has 'super intelligence' in any number of areas. It can do maths, English and answer most questions quicker than you, it can beat you in any number of board games such as Chess, Othello, Go and more. Computers have been able to beat the World Champions of these games for a number of years. Physical movement and coordination have always been an area where computers sucked, although that appears to have come to an end. Check the above clip from Boston Dynamics. That is truly amazing... the average human can't do a backflip! It's ok, don't panic though, we can still do feelings, emotion, morals and social interaction better than the machines.... but for how many more decades?! 

Hey if it all goes to shite here is a book to get you through.

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Agile Software Development

Above: Man fails at Agile Software Development

There are two main methods of software development currently in use in the world today which are the waterfall method in the agile software development method.  Although agile has been around for some time with its roots tracing back to the 1950’s,  it was the waterfall method that became most popular until recently. The key difference between the two methodologies are as follows:

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4 things your e-commerce website should have

Here is a quick list of 4 of the more important things your e-commerce website should have. 

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  • Image for 5 minute marketing tip - Promote your business in your email signature -
  • Image for 5 minute marketing tip - Schedule Facebook Your Posts -
  • Image for City bans outdoor advertising -