Website Design & Digital Marketing Tips

It costs roughly five times as much to attract a new customer than to keep an existing one. You need to make the most of marketing and selling to your existing customers.

São Paulo made the bold move of banning outdoor advertising in 2007 by enacting its Clean City Law. There was a lot of public support for this move, while at the same time dismay from the advertising industry.

For years we have all been carrying around some sort of computer that was way smarter than us in the form of a mobile phone. Your phone effectively has 'super intelligence' in any number of areas. It can do maths, English and answer most questions quicker than you, it can beat you in any number of board games such as Chess, Othello, Go and more. Computers have been able to beat the World Champions of these games for a number of years. Physical movement and coordination have always been an area where computers sucked, although that appears to have come to an end. Check the above clip from Boston Dynamics. That is truly amazing... the average human can't do a backflip! It's ok, don't panic though, we can still do feelings, emotion, morals and social interaction better than the machines.... but for how many more decades?! 

Hey if it all goes to shite here is a book to get you through.

Here is a quick list of 4 of the more important things your e-commerce website should have.