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Starting a business

Above: men pull a train by hand, probably not a good business idea.

 

Starting a business can be daunting, with so many components factoring together to create a successful business, one can be left wondering where to start and what really needs to be done.

We have compiled a list of key components that every business new or existing should have in place to help ensure success and longevity. There are also a bunch of links that you might also find useful. 

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WTF is SEO & why do i need it anyway?

Above: Man tries to resuscitate donkey, which is easier than SEO.

What is SEO?

Search Engine Optimisation (SEO) is the fancy way of saying, 'Where does my website rank in the Google search engine results pages, and how can I improve its position'.

We are all sick of getting spammed about SEO and behalf of SEO I would like to apologise for all the spam, but... there are real reasons to pay attention to Search Engine Optimisation (SEO). The best reason is that it is directly related to how much business you can acquire online. The next best reason is that it's cheaper that just about any other form of marketing. Spend $5000 on radio advertising and when that ad campaign is gone, so is your $5k. Spend $5K on SEO and it's the investment that keeps on giving. Once you near the top of the Google results, it's relatively easy to stay there, leads, sales, and new clients will keep on coming. 

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How to make a video smaller

Compressing a video for your website

If you ever need to downsize a video for your website or other reasons, then check out this video compression wesbite which enables you to compress video files with amazing results. On VideoSmaller website http://www.videosmaller.com/ they list the features as:

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Why get a website?

A guy ponders why to get a website

 

Why getting a Website makes sense

A website can help engage with your customers at many points in the buying cycle, from awareness to research or even a purchase online using ecommerce. Covering off these touch points is the core of Digital Marketing and a website will often tick more of these boxes than any other form of digital marketing. 

 

Credibility

Although the primary reason may sound a little vague, it is to gain credibility for your business.Almost everyone regardless of whether they are purchasing a product or service, will at some point check your website. A lot of people want to do some background checking on your products or company, therefore, they expect to see a website popping up on the first page in Google when they type in your product or brand.

If you don't have a website you run the risk of your prospective customer checking out your competition and spending their money elsewhere. It doesn't matter if you build your own site or you pay someone else to do it, you should at the very least have a website with your basic contact information and ideally some info on the products and services you offer. If you want to go for extra credit then your website can relate a strong sense of the values behind your brand, the level of professionalism that you offer and the demographic your product is pitched at.

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How to stop using plastic

We've never been huge fans of plastic, as a resource, timber makes much more sense on the face of it. Timber is literally money growing on trees (or in them) and seems fairly sustainable when well managed, while the only thing plastic really gets associated with is rubbish. We try really hard not to use single use plastic bags at Moxwai, and run a paperless office - if you ever after some tips on how to do that give us a buz. In the meantime here is a pretty cool video on ending plastic. Also check this post from the BBC on the plastic eating worm! http://www.bbc.com/news/science-environment-39694553

Fingers crossed that when artifical intelligence comes along, machines that can learn 20,000 years of human history in a day, are smart enough to crack the plastic problem!

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How to stop your website being hacked

Sometimes it's really obvious that your website has been hacked, the hacker replaces the front page of your website with their own message stating you've been hacked. For a bigger brand this can be very damaging for the brand/business and consumer confidence, for example, if an e-commerce website comes up with 'hacked' across the front page, would you ever feel confident when entering your credit card details into that website again? For smaller businesses there is less impact but it's still something you need to take steps to prevent. Our friends website (which is hosted with another provider) got hacked recently and they were charged $650 to restore the website from a backup, which is enough justification to try and take all preventative measures possible. 

So what are the best ways to prevent your website from being hacked?

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Why Google will display your website as "Not Secure"

Google is on a mission to make the www (world wide web) a more secure place. The way they intend to do this is by getting every website to have a digital certificate and use https:// at the start of their domain name, instead of the more popular http://. The S at the front indicates whether a site is secure or not, but the web browser also displays its  own message, see above from Google's Chrome browser. Google has turned this on already for any page that loads with a form, eg your contact form or employment form. They will turn it on for all pages in the immediate future. The benefits that a digital certificate provides are as follows:

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Spin and Span Cleaning Services

Shout out to our mate Sarah from Spic and Span Cleaning Services, with a congratulations on the launch of your new website. Spic and Span specialise in new builds, offices and residential cleaning services.

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Melbourne Landscaping Company

To all our clients in Melbourne, we would like to recommend Yarra Landscapes for Landscape Design, Landscape Gardening and

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Central City Storage launch new business

Just a shout out to our mates from Central City Storage who had their launch party last Thursday night at their new premises in New Plymouth.

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Auckland: (09) 889 4111

Taranaki: (06) 751 0075

Australia: (03) 9028 4116

Email: info@moxwai.com

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