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It costs roughly five times as much to attract a new customer than to keep an existing one. You need to make the most of marketing and selling to your existing customers.

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5 minute marketing tip - Schedule Facebook Your Posts

You can create a post and use the Facebook scheduler to publish that post in the future. This enables you to create a bunch of posts in one go and slowly drip feed them to your followers. For more info check out this link: 

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City bans outdoor advertising

São Paulo made the bold move of banning outdoor advertising in 2007 by enacting its Clean City Law. There was a lot of public support for this move, while at the same time dismay from the advertising industry.

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Web Browser & Mobile stats for 2018

We quite often get asked who is winning the browser war and it's pretty easy to see below that Chrome, which is made by Google, is the clear leader. IE stands for "Internet Explorer" which we are hoping will soon disappear altogether. Historically IE was a very bad browser creating loads of work for website developers by not following the standards. It was also slow. Despite attempts by Microsoft to fix this, including rebranding it to "Edge" it stilling looking like the road to doom for IE. RIP.

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Robots now more athletic than most humans

For years we have all been carrying around some sort of computer that was way smarter than us in the form of a mobile phone. Your phone effectively has 'super intelligence' in any number of areas. It can do maths, English and answer most questions quicker than you, it can beat you in any number of board games such as Chess, Othello, Go and more. Computers have been able to beat the World Champions of these games for a number of years. Physical movement and coordination have always been an area where computers sucked, although that appears to have come to an end. Check the above clip from Boston Dynamics. That is truly amazing... the average human can't do a backflip! It's ok, don't panic though, we can still do feelings, emotion, morals and social interaction better than the machines.... but for how many more decades?! 

Hey if it all goes to shite here is a book to get you through.

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Agile Software Development

Above: Man fails at Agile Software Development

There are two main methods of software development currently in use in the world today which are the waterfall method in the agile software development method.  Although agile has been around for some time with its roots tracing back to the 1950’s,  it was the waterfall method that became most popular until recently. The key difference between the two methodologies are as follows:

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4 things your e-commerce website should have

Here is a quick list of 4 of the more important things your e-commerce website should have. 

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Turn it off and back on again

We don't get to say this everyday, but this clips makes me laugh everytime i do get to say it!

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Outdoor By Metro

Metro Fires have launched a new product line called Outdoor by Metro and it looks amazing! One of the key features of the new design is that it provides heat while eliminating smoke and ash normally associated with outdoor fires. The new outdoor fires also include a range of product extras such as a grill, pizza oven, roasting dish and various other accessories. The 850T outdoor fire includes a stainless steel base that enables you to move the fire around. For a full rundown on the new fires, head over to the Metro website and check them out https://www.metrofires.co.nz/outdoor-by-metro

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Building a business that lasts

 

An interesting perspective building a business that lasts. Roughly 1/3 of new businesses don't make the 5-year mark. Find out how you might avoid that and make your business last 100 years.

Moxwai has been around since 2009 and it is nice to see some of the stuff that kinda felt right to do, showing up in someone's TED talk!

You can watch the video above or click here to access the video from TED:

https://www.ted.com/talks/martin_reeves_how_to_build_a_business_that_lasts_100_years

Summary: Building a Business That Lasts

If you don't have time to watch the video above then here is the guts of it. Success in business can be related to the human immune system. The critical success factors found in the immune system and  most businesses that have lasted 100 years or more are:

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New Zealand: +64 6 751 0075

Email: info@moxwai.com

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