Website Design & Digital Marketing Tips

Why get a website?

A guy ponders why to get a website

 

Why getting a Website makes sense

A website can help engage with your customers at many points in the buying cycle, from awareness to research or even a purchase online using ecommerce. Covering off these touch points is the core of Digital Marketing and a website will often tick more of these boxes than any other form of digital marketing. 

 

Credibility

Although the primary reason may sound a little vague, it is to gain credibility for your business.Almost everyone regardless of whether they are purchasing a product or service, will at some point check your website. A lot of people want to do some background checking on your products or company, therefore, they expect to see a website popping up on the first page in Google when they type in your product or brand.

If you don't have a website you run the risk of your prospective customer checking out your competition and spending their money elsewhere. It doesn't matter if you build your own site or you pay someone else to do it, you should at the very least have a website with your basic contact information and ideally some info on the products and services you offer. If you want to go for extra credit then your website can relate a strong sense of the values behind your brand, the level of professionalism that you offer and the demographic your product is pitched at.

Read more

How to stop using plastic

We've never been huge fans of plastic, as a resource, timber makes much more sense on the face of it. Timber is literally money growing on trees (or in them) and seems fairly sustainable when well managed, while the only thing plastic really gets associated with is rubbish. We try really hard not to use single use plastic bags at Moxwai, and run a paperless office - if you ever after some tips on how to do that give us a buz. In the meantime here is a pretty cool video on ending plastic. Also check this post from the BBC on the plastic eating worm! http://www.bbc.com/news/science-environment-39694553

Fingers crossed that when artifical intelligence comes along, machines that can learn 20,000 years of human history in a day, are smart enough to crack the plastic problem!

Read more
Image for How to stop your website being hacked -

How to stop your website being hacked

Sometimes it's really obvious that your website has been hacked, the hacker replaces the front page of your website with their own message stating you've been hacked. For a bigger brand this can be very damaging for the brand/business and consumer confidence, for example, if an e-commerce website comes up with 'hacked' across the front page, would you ever feel confident when entering your credit card details into that website again? For smaller businesses there is less impact but it's still something you need to take steps to prevent. Our friends website (which is hosted with another provider) got hacked recently and they were charged $650 to restore the website from a backup, which is enough justification to try and take all preventative measures possible. 

So what are the best ways to prevent your website from being hacked?

Read more
Image for Why Google will display your website as "Not Secure" -

Why Google will display your website as "Not Secure"

Google is on a mission to make the www (world wide web) a more secure place. The way they intend to do this is by getting every website to have a digital certificate and use https:// at the start of their domain name, instead of the more popular http://. The S at the front indicates whether a site is secure or not, but the web browser also displays its  own message, see above from Google's Chrome browser. Google has turned this on already for any page that loads with a form, eg your contact form or employment form. They will turn it on for all pages in the immediate future. The benefits that a digital certificate provides are as follows:

Read more
Image for Spick and Span Cleaning Services -

Spick and Span Cleaning Services

Shout out to our mate Sarah from Spick and Span Cleaning Services, congratulations on the launch of your new website.

Read more

How to Send a Mailchimp Campaign 2016

Create a Campaign with Campaign Builder

 

When you use MailChimp's Campaign Builder to create a campaign, you'll select a campaign type, add recipients, choose a template, and add your own content.

Read more
Image for Melbourne Landscaping Company -

Melbourne Landscaping Company

To all our clients in Melbourne, we would like to recommend Yarra Landscapes for Landscape Design, Landscape Gardening and

Read more
Image for Central City Storage launch new business -

Central City Storage launch new business

Just a shout out to our mates from Central City Storage who had their launch party last Thursday night at their new premises in New Plymouth.

Read more

All Space Shuttle Launches at Once

Read more
Image for New Plymouth Airport Rental Cars - https://www.moxwai.com/sites/default/files/new-plymouth-airport-rental-cars-741.jpg

New Plymouth Airport Rental Cars

While we didn't design this website, we are helping our mates from newplymouthairportrentalcars

Read more

Most Popular

Get in touch

Auckland: (09) 889 4111

Taranaki: (06) 751 0075

Australia: (03) 9028 4116

Email: info@moxwai.com

Newsletter

Receive free marketing, website, social media tips and help your business grow by signing up to our newsletter.

Popular Blog Posts

  • Image for 5 Minute Marketing Tip - Listen to Naval Ravikant -
  • Image for 5 Minute Marketing Tip - Stop Wasting Money on Google Ads -
  • Image for Kim's Total Beauty -
  • Image for 5 minute marketing tip - Promote your business in your email signature -
  • Image for 5 minute marketing tip - Schedule Facebook Your Posts -