What is Digital Marketing?

Digital marketing covers a broad range of services, concepts and strategies mainly relating to an overly complicated-sounding thing called 'touchpoints in the buying cycle'. The touchpoints concept proposes there are five or so points at which a consumer may interact with you during their journey to buying something from you.

These include:

  • awareness
  • research 
  • comparison
  • purchase
  • retention

Digital marketing is a process where we use online tools to help address each of the above areas. It can create brand awareness through the use of something like Adwords Display Network and help remind the customer of the product using Adwords Remarketing. Use your website to sell a product to a consumer through the use of e-commerce and subscribe that purchaser to an email newsletter for retention purposes.

Digital marketing provides a traceable return on investment.

Once that's done we also enable them to easily like and share the purchase with their friends through social media such as Facebook, Twitter, and Instagram. We understand all the options and can explain them in layman's terms. If you already have traditional or digital marketing in place, we can review and enhance that to ensure that your marketing strategy is in top shape. 

Digital vs Traditional Marketing

Digital marketing provides one of the best bangs for your buck options when stacked up against all other types of traditional marketing, but also works well with more traditional marketing techniques such as radio advertising and print. One of the best features of digital marketing is the ability to trace the effectiveness of each marketing campaign as we can track the number of sales per campaign.
We can be your digital marketing superheroes! If you would like to know how digital marketing can help your business, then please contact us for a free consultation.

 

Digital Marketing Services

Mobile Friendly Websites and Development

We have experienced website designers who are on the cutting edge of web development. Whether it's a one-page website or an E-commerce store we can help.

SEO

Search Engine Optimisation (SEO) is the process by which we increase your websites google ranking with the goal of driving more traffic to your website.

Content Writing

We'll work with you to get the right feel for your business. Ensure your message is coming across in the perfect tone with professional and thought-provoking copy-writing. We’ll help keep people reading when viewing your website.

Google Ads

Google Ads is an online advertising service, used to display your business next to a list of search results. A very fast and cheap way to advertise online.

Graphic Design

We love Graphic Design! Our experienced designers will be able to help you get the most from your next design project. Whether you need a full brand designed or a logo refreshed.

Social Media

Social Media allows your company to interact with customers on a more personal level and encourages a sense of community and loyalty. We’ll help ensure you’re getting it right.

MailChimp Newsletters

Unleash the power of email marketing using a standard e-mail template and measure how recipients are opening and responding to your emails. The easiest way to stay in touch with clients.

 

 

Work with us

OUR CUSTOMERS

“The website looks great, you guys have been really prompt and your attention to detail is top-level”.

www.yarralandscapes.com.au

Pete from Yarra Landscapes

"I refer work to you because you guys are awesome!".

www.metrofires.co.nz

Jarrad from Metro Fires

Get in touch

New Zealand: +64 6 751 0075

Email: info@moxwai.com

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