Free Website & Marketing Tips | Page 3 | Moxwai

Free Website & Marketing Tips

Below you will find 100% free useful information on how to improve your website and marketing. There are also some blogs from Moxwai here, in which we review some cool stuff. Thanks for reading! If you have a question about any of the information posted here, please feel free to phone or email us.

Why get a website?

A guy ponders why to get a website

 

Why getting a Website makes sense

A website can help engage with your customers at many points in the buying cycle, from awareness to research or even a purchase online using ecommerce. Covering off these touch points is the core of Digital Marketing and a website will often tick more of these boxes than any other form of digital marketing. 

 

Credibility

Although the primary reason may sound a little vague, it is to gain credibility for your business.Almost everyone regardless of whether they are purchasing a product or service, will at some point check your website. A lot of people want to do some background checking on your products or company, therefore, they expect to see a website popping up on the first page in Google when they type in your product or brand.

If you don't have a website you run the risk of your prospective customer checking out your competition and spending their money elsewhere. It doesn't matter if you build your own site or you pay someone else to do it, you should at the very least have a website with your basic contact information and ideally some info on the products and services you offer. If you want to go for extra credit then your website can relate a strong sense of the values behind your brand, the level of professionalism that you offer and the demographic your product is pitched at.

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Image for How to stop your website being hacked -

How to stop your website being hacked

Sometimes it's really obvious that your website has been hacked, the hacker replaces the front page of your website with their own message stating you've been hacked. For a bigger brand this can be very damaging for the brand/business and consumer confidence, for example, if an e-commerce website comes up with 'hacked' across the front page, would you ever feel confident when entering your credit card details into that website again? For smaller businesses there is less impact but it's still something you need to take steps to prevent. Our friends website (which is hosted with another provider) got hacked recently and they were charged $650 to restore the website from a backup, which is enough justification to try and take all preventative measures possible. 

So what are the best ways to prevent your website from being hacked?

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Why Google will display your website as "Not Secure"

Google is on a mission to make the www (world wide web) a more secure place. The way they intend to do this is by getting every website to have a digital certificate and use https:// at the start of their domain name, instead of the more popular http://. The S at the front indicates whether a site is secure or not, but the web browser also displays its  own message, see above from Google's Chrome browser. Google has turned this on already for any page that loads with a form, eg your contact form or employment form. They will turn it on for all pages in the immediate future. The benefits that a digital certificate provides are as follows:

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How to Send a Mailchimp Campaign 2016

Create a Campaign with Campaign Builder

 

When you use MailChimp's Campaign Builder to create a campaign, you'll select a campaign type, add recipients, choose a template, and add your own content.

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New Zealand: +64 6 751 0075

Email: info@moxwai.com

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