Free Website & Marketing Tips

Below you will find 100% free useful information on how to improve your website and marketing. There are also some blogs from Moxwai here, in which we review some cool stuff. Thanks for reading! If you have a question about any of the information posted here, please feel free to phone or email us.

Web Browser & Mobile stats for 2018

Written by utyir8777 On 01 Jun 2018

We quite often get asked who is winning the browser war and it's pretty easy to see below that Chrome, which is made by Google, is the clear leader. IE stands for "Internet Explorer" which we are hoping will soon disappear altogether. Historically IE was a very bad browser creating loads of work for website developers by not following the standards. It was also slow. Despite attempts by Microsoft to fix this, including rebranding it to "Edge" it stilling looking like the road to doom for IE. RIP.

Robots now more athletic than most humans

Written by utyir8777 On 24 Nov 2017

For years we have all been carrying around some sort of computer that was way smarter than us in the form of a mobile phone. Your phone effectively has 'super intelligence' in any number of areas. It can do maths, English and answer most questions quicker than you, it can beat you in any number of board games such as Chess, Othello, Go and more. Computers have been able to beat the World Champions of these games for a number of years. Physical movement and coordination have always been an area where computers sucked, although that appears to have come to an end. Check the above clip from Boston Dynamics. That is truly amazing... the average human can't do a backflip! It's ok, don't panic though, we can still do feelings, emotion, morals and social interaction better than the machines.... but for how many more decades?!

Hey if it all goes to shite here is a book to get you through.

Agile Software Development

Written by utyir8777 On 21 Nov 2017

Above: Man fails at Agile Software Development

There are two main methods of software development currently in use in the world today which are the waterfall method in the agile software development method. Although agile has been around for some time with its roots tracing back to the 1950’s, it was the waterfall method that became most popular until recently. The key difference between the two methodologies are as follows:

4 things your e-commerce website should have

Written by utyir8777 On 06 Nov 2017

Here is a quick list of 4 of the more important things your e-commerce website should have.

Building a business that lasts

Written by utyir8777 On 25 Oct 2017

An interesting perspective building a business that lasts. Roughly 1/3 of new businesses don't make the 5-year mark. Find out how you might avoid that and make your business last 100 years.

Moxwai has been around since 2009 and it is nice to see some of the stuff that kinda felt right to do, showing up in someone's TED talk!

You can watch the video above or click here to access the video from TED:

https://www.ted.com/talks/martin_reeves_how_to_build_a_business_that_lasts_100_years

Summary: Building a Business That Lasts

If you don't have time to watch the video above then here is the guts of it. Success in business can be related to the human immune system. The critical success factors found in the immune system and most businesses that have lasted 100 years or more are:

How to Make Money With Subscriptions

Written by utyir8777 On 11 Oct 2017

Do you have subscriptions for your socks and underwear yet? What about a subscription for your dog’s food, or cat’s supplements? If you haven’t started purchasing your essentials via subscription yet, it’s time to start. With all the decisions consumers have to make these days, decision fatigue is understandable. So, make it easy for your customers to shop with you - repeatedly.

The way it's framed varies - call it auto-ship, or a membership but it's all based on a subscription model. As a business owner, it's a great chance to ensure customer retention and to give you some predictability around revenue. Consumers are already familiar with paying for things on a recurring basis - from their internet services and mobile phones, to donations to charitable organisations and their Netflix subscription. Many people find it convenient in an era where we are overwhelmed with choices.

How To Make Subscriptions Work for Your Business

Now, ten years ago, if we told you that people would subscribe to receive a new pair of socks or undies delivered to their door each month you probably would have been doubtful that it would take off. But that's just what MeUndies offers its customers and they have been steadily growing since 2011 when they launched. So if you think it can't work for your business, think twice.

Woocommerce the ecommerce plugin for WordPress

Written by utyir8777 On 05 Oct 2017

About Woocommerce

WordPress was originally released in 2003 and few people could have predicted the impact that it would have. Roughly 75 million websites are built in WordPress, that is about 26% of the web! If you want to do e-commerce in WordPress there is only one option as far as I'm concerned, and that's Woocommerce. I have the numbers to back me up here. According to the Woocommerce website, there have been 22 million downloads of Woocommerce. That might not necessarily mean there are 22 million sites running Woocommerce, but it is still a healthy number and shows strong support for the software. One number we can feel more sure about is the percentage of the e-commerce market that Woocommerce holds and that is a whopping 41% of the market share. That is to say of all the e-commerce systems, such as Magento, Squarespace, Shopify etc, Woocommerce owns 41% of that space, with Magento and Shopify coming in second an 5% each. To me it's almost a no-brainer, if you are serious about e-commcerce then look no further. Woocommerce started in 2008 and has gone from strength to strength.

Starting a business

Written by utyir8777 On 31 May 2017

Above: men pull a train by hand, probably not a good business idea.

Starting a business can be daunting, with so many components factoring together to create a successful business, one can be left wondering where to start and what really needs to be done.

We have compiled a list of key components that every business new or existing should have in place to help ensure success and longevity. There are also a bunch of links that you might also find useful.

WTF is SEO & why do i need it anyway?

Written by utyir8777 On 24 May 2017

Above: Man tries to resuscitate donkey, which is easier than SEO.

What is SEO?

Search Engine Optimisation (SEO) is the fancy way of saying, 'Where does my website rank in the Google search engine results pages, and how can I improve its position'.

We are all sick of getting spammed about SEO and behalf of SEO I would like to apologise for all the spam, but... there are real reasons to pay attention to Search Engine Optimisation (SEO). The best reason is that it is directly related to how much business you can acquire online. The next best reason is that it's cheaper that just about any other form of marketing. Spend $5000 on radio advertising and when that ad campaign is gone, so is your $5k. Spend $5K on SEO and it's the investment that keeps on giving. Once you near the top of the Google results, it's relatively easy to stay there, leads, sales, and new clients will keep on coming.

How to make a video smaller

Written by utyir8777 On 19 May 2017

Compressing a video for your website

If you ever need to downsize a video for your website or other reasons, then check out this video compression wesbite which enables you to compress video files with amazing results. On VideoSmaller website http://www.videosmaller.com/ they list the features as:

Why get a website?

Written by utyir8777 On 15 May 2017

A guy ponders why to get a website

Why getting a Website makes sense

A website can help engage with your customers at many points in the buying cycle, from awareness to research or even a purchase online using ecommerce. Covering off these touch points is the core of Digital Marketing and a website will often tick more of these boxes than any other form of digital marketing.

Credibility

Although the primary reason may sound a little vague, it is to gain credibility for your business.Almost everyone regardless of whether they are purchasing a product or service, will at some point check your website. A lot of people want to do some background checking on your products or company, therefore, they expect to see a website popping up on the first page in Google when they type in your product or brand.

If you don't have a website you run the risk of your prospective customer checking out your competition and spending their money elsewhere. It doesn't matter if you build your own site or you pay someone else to do it, you should at the very least have a website with your basic contact information and ideally some info on the products and services you offer. If you want to go for extra credit then your website can relate a strong sense of the values behind your brand, the level of professionalism that you offer and the demographic your product is pitched at.

How to stop your website being hacked

Written by utyir8777 On 24 Mar 2017

Sometimes it's really obvious that your website has been hacked, the hacker replaces the front page of your website with their own message stating you've been hacked. For a bigger brand this can be very damaging for the brand/business and consumer confidence, for example, if an e-commerce website comes up with 'hacked' across the front page, would you ever feel confident when entering your credit card details into that website again? For smaller businesses there is less impact but it's still something you need to take steps to prevent. Our friends website (which is hosted with another provider) got hacked recently and they were charged $650 to restore the website from a backup, which is enough justification to try and take all preventative measures possible.

So what are the best ways to prevent your website from being hacked?